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Small media include videos and printed materials such as letters to the editor, press releases, flyers, brochures, and newsletters.
Mass media include television, radio, internet, newspapers, magazines, and billboards and are used to communicate educational and motivational information about cancer screening. Mass media can be used alone, but almost always include other components or attempt to capitalize on existing interventions and infrastructure.
Group education conveys information on indications for, benefits of, and ways to overcome barriers to screening with the goal of informing, encouraging, and motivating participants to seek recommended screening.
